Tasked with reinventing the Target Star Wars landing page, I crafted a bold, story forward visual identity that honored LEGO Star Wars' 25th anniversary and showcased the newest SKUs.

This included designing a responsive page layout that balanced cinematic visuals with shoppable clarity, making it easier for fans and families alike to explore the lineup.

I also designed accompanying digital banners to drive users directly into the experience, ensuring continuity in tone, colour, and storytelling across every touchpoint.