For Biotrue Solution’s Canadian website, I designed and built a fully refreshed digital experience that brought the brand’s identity to life. The goal was to create a modern, intuitive site that educated consumers, highlighted key product benefits, and optimized the path to conversion.

I led the end-to-end visual and UX design. Creating all page layouts, UI components, and graphic assets used throughout the site. From early wireframes to final polished design, I ensured every element supported clarity, accessibility, and brand consistency.

By unifying UX strategy with refined visual design, I delivered a cohesive, responsive website that strengthened Biotrue’s digital presence and provided consumers with a clear way to explore the brand.