As part of the creative team, I led the conceptualization and design of the brand’s look and feel, building a high-tech, modern identity infused with a sense of science and innovation. From moodboards and visual explorations through to polished executions, I crafted a design language that could flex across multiple mediums while staying consistent and impactful.

The brand system extended across a wide variety of assets - print collateral, digital campaigns, video in multiple formats, and more. I developed a cohesive visual toolkit that balanced sleek sophistication ensuring the brand not only stood out in-market but also communicated trust and performance at every touchpoint. By translating strategy into a bold, future-forward visual identity, I helped Techron tell a unified story across every channel.