Systane Ultra Hydration PF delivers superior relief for dry eye symptoms, outperforming other HA-only options and giving eye care professionals a best-in-class preservative-free solution.

I led the creative direction from concept to execution, taking a provided copydeck and transforming it into a cohesive visual and messaging system across print, LinkedIn, and email that resonated with results-driven, patient-focused doctors.

The campaign balanced clinical credibility with engaging design, helping Systane reclaim its position as the go-to preservative-free recommendation.