For Purina’s Friskies Party Mix, I created a playful, high-energy sizzle reel designed to spotlight their refreshed packaging and capture shopper attention. The goal was to bring the new look to life in a way that felt fun, vibrant, and instantly appealing to pet parents.

I led the creative development of the storyboard, building a visual narrative that celebrated the updated packaging while keeping the energy upbeat and engaging.

Working closely with my editor, I adapted the video across multiple formats and aspect ratios, ensuring it performed seamlessly across digital platforms.

By using the new packaging and brand assets as hero elements, I crafted an attention-grabbing video that helped introduce and elevate the refreshed packaging design.