I was tasked with developing a fast, compelling 15-second spot for Purina Prime. Working from the packaging design files and raw footage of the dog talent, I built a clear visual narrative centered on one core message: Purina Prime is made with real meat.

I crafted storyboards that brought this idea to life by balancing packaging design assets, hero shots, and product cues.

Collaborating closely with my editor, I shaped the pacing, framing, and transitions to create an engaging piece that highlights the brand’s premium quality.